Blue Monkfish

Website sections, location and service landing pages, schema markup, blog design, a Case Studies custom post type, and ongoing responsive and performance improvements for the agency's main web presence.

Stylized preview for Blue Monkfish WordPress
IndustryWeb Design & Digital Marketing Agency
PlatformWordPress
RoleWordPress Developer
LocationNew Jersey

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Project overview

Website sections, location and service landing pages, schema markup, blog design, a Case Studies custom post type, and ongoing responsive and performance improvements for the agency's main web presence.

WordPressPHPElementorHTMLCSSJavaScriptACFSchema markupGA4GTM

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Business requirements

As the agency's own storefront, bluemonkfish.com needed to keep pace with new service pages, city-specific landing pages, and case studies without turning into a maintenance burden.

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Main challenges

Content was growing faster than the underlying structure — the mobile menu had nesting issues, case studies had no dedicated structure, and several service pages needed schema markup to compete in local search.

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Development approach

I introduced a Case Studies custom post type so new work could be published consistently, reworked the mobile navigation, and added schema markup and layout refinements across the hero, services, and FAQ sections.

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Features developed & my responsibilities

Created and redesigned website sections
Developed location and service landing pages
Created the Hoboken, New Jersey page
Developed the New Jersey SEO company page
Improved hero sections, service layouts, and FAQs
Added schema markup
Improved blog design and typography
Fixed the mobile menu and nested navigation
Created a Case Studies custom post type
Improved responsive layouts and website performance

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Outcome

Improved the website structure, simplified ongoing content publishing, and created a more consistent responsive experience across devices.

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