Blue Monkfish
Website sections, location and service landing pages, schema markup, blog design, a Case Studies custom post type, and ongoing responsive and performance improvements for the agency's main web presence.
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Project overview
Website sections, location and service landing pages, schema markup, blog design, a Case Studies custom post type, and ongoing responsive and performance improvements for the agency's main web presence.
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Business requirements
As the agency's own storefront, bluemonkfish.com needed to keep pace with new service pages, city-specific landing pages, and case studies without turning into a maintenance burden.
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Main challenges
Content was growing faster than the underlying structure — the mobile menu had nesting issues, case studies had no dedicated structure, and several service pages needed schema markup to compete in local search.
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Development approach
I introduced a Case Studies custom post type so new work could be published consistently, reworked the mobile navigation, and added schema markup and layout refinements across the hero, services, and FAQ sections.
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Features developed & my responsibilities
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Outcome
Improved the website structure, simplified ongoing content publishing, and created a more consistent responsive experience across devices.
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